Nov 4, 2022Who are freelancers and what motivates themThe growth of independent professionals or freelancers is expected to be one of the most significant employment-related trends globally over the next couple of decades. …4 min read4 min read
Nov 4, 2022Marketing Wars — How bootstrapped ventures can scale up!The only fact I learned from all the coverage of the Housing-Sequoia spat last week was that the new branding campaign for Housing.com costs USD8m! And then, of course, there is the USD 5m sponsorship of the West Indian cricket team for the ongoing world cup — for a 3-month…5 min read5 min read
Nov 4, 2022New genre of jobs for marketing professionalsConsider this. A healthcare provider from Hyderabad posts an opportunity online for the requirement of a part-time Chief Marketing Officer. An FMCG company based out of Mumbai wants a New Product Launch Consultant for its personal and households products division. A new mobile-based health service company is looking for a…4 min read4 min read
Nov 4, 2022#WomenInTech | 5 things I learned about founding a technology startupJust past International Women’s Day on March 8, one expert voice that picked up some viral steam in India is that of tech entrepreneur Sarah Nadav. Nadav says that while the solution to the problem of having few women in tech has been educating women, the focus should instead be…5 min read5 min read
Oct 19, 2022Are older entrepreneurs more successful?At 19, Ritesh Agarwal left India Inc stunned when he launched . When he was 17, he backpacked across the country. His experiences and difficulties in finding accommodation ignited the idea for his business. Indian IT entrepreneur Suhas Gopinath, CEO at the age of 17, will probably hold his record…5 min read5 min read
Oct 19, 2022Flexibility And Freedom Will Define The Future of WorkPredicting the future has always been humankind’s endeavour-whether through tarot cards and numerology or through business forecasts and scientific research. The latest frenzy is to predict the future of work. Industry experts say that by 2021 over one-third of skills (35%) that are considered important in today’s workforce would have…4 min read4 min read
Oct 19, 2022Lessons on Marketing For an Early-stage Start-upFrom my personal corporate work experience, I’ve noticed that of the 10 entrepreneurs that I interact with, almost eight say marketing is their least favored activity. This is hardly surprising since most start-up founders are primarily driven by the prospect of building an awesome product or solving a difficult problem…4 min read4 min read
Oct 19, 2022Think about value you can add to a taskI joined at a time when the Indian economy was slumping due to the Asian financial crisis. We did not have many live consulting projects. As a result, I worked on a range of client development proposals, internal knowledge pieces and targeted support for ongoing client projects. Looking back, these…2 min read2 min read
Oct 19, 2022The Case For Flexible TalentFlexible talent comprises essentially workers who are hired by a company on a temporary, contract or freelance basis for projects. It is a trend that is likely to stay and grow in the coming years. According to Flexing It’s Future of Work survey, there will be considerable growth in flexible…2 min read2 min read
Oct 19, 2022Women In FreelancingThe general perception when you tell someone you are a freelancer is that you wake up at noon, stay in your pajamas and avoid doing anything unless a deadline is looming up ahead. …4 min read4 min read
